january 2022 - january 2024
With the support of SBB Sustainability, Samsung developed innovative strategies and educational programs to empower Generation Z with the skills and knowledge needed to lead the transformation toward a more sustainable world.
Recognizing the crucial role of education in building a resilient and equitable society, Samsung transformed its Corporate Citizenship area into a strategic unit aimed at driving business value and sustainable growth.
Through an effective communication strategy, the reach of these programs was amplified, successfully inspiring and connecting with new generations. This approach positions Samsung not only as a technological leader but also as a benchmark for social impact through education, demonstrating that sustainability is a transformative force capable of driving social and business progress.