october 2023 - now.

"Innovate to transform.
And transform to protect"

In response to the growing water crisis in Mexico and the vulnerability to climate change impacts, with the support of SBB Sustainability, PPG Comex is developing an ESG strategy designed to create environmental, social, and business impact.

challenge

Make sustainability a strategic differentiator for the brand and a key transversal component to transition from a linear business model to one of shared value.

proposal

Some of the key elements of this strategy include:

Community and business resilience, strengthening water management in its operations and communities.

Expansion of its product portfolio with environmental advantages, aligned with the demands of the sustainable market.

Promotion of a zero-waste culture, encouraging technological innovations and circular practices.

tools

Branding, Strategic Planning, Remote Experiences.

Status: Work in progress